Every year, there’s one programming decision that seems to be either incredibly stupid or quite inspired.
The jury is still out on which category CBS’s attempt to move their sturdy comedy RULES OF ENGAGEMENT to Saturday night at 8:00 to anchor a new comedy block falls in.
If Friday is TV’s death slot, than Saturday is a graveyard of weekly network repeats and news programs. To try and get a foothold back on Saturday by the networks would take a genius move. By using RULES as an anchor (it has a 22-episode order) to allow repeats for some of their new comedies, it actually makes a lot of sense. That is, if the audience follows the show.
“We had too much product this year,” says Kelly Kahl, Senior Executive Vice President, CBS Primetime speaking to the press today before CBS’s upfront presentation in New York. “We needed to find some place to put our comedies on. We knew we wanted to get the other two on [2 BROKE GIRLS, HOW TO BE A GENTLEMAN] and wanted to find a home for RULES. RULES is one of our more useful pieces. I think it will bring people to Saturday night and we can use 8:30 to repeat our new shows and get them a little more exposure.”
CBS Entertainment President Nina Tassler adds, “It’s something a little different. It’s a little fun to shake things up on Saturday night.”
In terms of expectations, Kahl admits, they’re not expecting the moon.
“Are our expectations sky high?” adds Kahl. “No, it’s Saturday night. If we’re successful, it opens the door.”