While THE LYING GAME performed well during the first half of Season 1 last summer, ABC Family President Michael Riley says the slight changes made to the second half of the season and a time slot shift this month has rewarded the net with another super hit.
“We knew we had something special last summer,” Riley says at today’s TCA ABC Family press conference. “We had had five shows that we put into production. That was double the number of new shows we’ve had ant any given moment. We knew as a cable network, we didn’t want to launch everything at once. We loved what we had and THE LYING GAME was a great example of that. So we put it at the end of summer and we new it was a very strong show. We really wanted to take a long term view of what we wanted to do with THE LYING GAME, so we added a new cast member – [BUFFY‘s] Charisma Carpenter – and we brought it back last week to record numbers. It’s up 30 and 50 percent. We’re pleased with the progress with THE LYING GAME on our Monday night block with PRETTY LITTLE LIARS. It was a tremendously successful strategy.”
(additional reporting by A.C. Ferrante)
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Article: ABC Family thrilled with the success of THE LYING GAME