With NBC’s music competition series THE VOICE adding a Fall cycle in addition to a Spring cycle, the question arises can the show sustain its ratings and not over-saturate itself.

At today’s NBCUniversal Summer 2012 Press Tour, NBC Entertainment Chairman Robert Greenblatt addressed these concerns saying every network partakes in this practice to some extent – particularly with their most popular series.

“Almost every reality franchise does two cycles a season,” observes Greenblatt. “And one could argue that AMERICAN IDOL and THE X FACTOR are the same show in many respects with one in the Fall and one in the Spring. We’re obviously cautious about expanding it, but we’ve also done some things to the format which, I think, are going to ensure that it’s an even better show in the Fall and can sustain through the Spring.”

THE VOICE Season 3 premieres September 10

Related: MORE NEWS AND INTERVIEWS FROM THE SUMMER TCA’S

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Article: NBC says THE VOICE can sustain a Fall and Spring cycle this season

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