Even though PRIME SUSPECT looked like one of NBC’s most promising fall dramas (and was given the prime Thursday 10:00 pm time slot), yet the series never clicked with viewers.

Reflecting on why the series didn’t work, NBC Entertainment Chairman Robert Greenblatt spoke briefly about the series and his disappointment that it didn’t nab the ratings he expected.

“Creatively I loved that show and everyone who worked hard on it and Maria Bello was incredible,” says Greenblatt. “What did we learn? I learned that, it’s going to take awhile. There is no revelation or shocking epiphany about the fall, it reinforces how hard it is to break through. We’re struggling. You can’t spend 20 million on every ad campaign and the show has to do some heavy lifting. How do we find those shows to break through? It’s easier to do in cable. With PRIME SUSPECT, was the character too cable a character for broadcast? Maybe I should just blame the hat and move on.”

(additional reporting by A.C. Ferrante)


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Article:NBC talks about the failure of PRIME SUSPECT

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