It’s rare for a network big wig to be frank with the television press, but that’s what NBC Entertainment Chairman Robert Greenblatt did when he spoke today at NBC TCA press tour.
Before questions were asked, he came out and admitted that NBC’s fall schedule did not live up to expectations.
“We had a really bad fall and worse than I hoped for and about what I expected,” Greenblatt says. “People say there’s only way to go but up and there’s a lot to do before we get there.”
He did not that there is “good news.”
“We have new owners who are investing in our business, but with substantial resources and with their patience,” says Greenblatt. “That includes, as you know, big financial commitments to the NFL and Olympics. They’re providing everything we need to go after prime time.”
(additional reporting by A.C. Ferrante)
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