TCA News: ABC talks about the success of ONCE UPON A TIME

Jamie Dornan, Lana Parrilla, Ginnifer Goodwin, Josh Dallas, Robert Carlyle, Jared Gilmore, Jennifer Morrison in ONCE UPON A TIME - Season 1 | ©2011 ABC/Craig Sjodin

One of the biggest surprises of the fall season has been ABC’s fairy tale series ONCE UPON A TIME – a show that was very ambitious, but started with an uncertainty as to whether fans would stick with its rich mythology week after week. The series has proven to be a phenomenal success and at ABC’s TCA press conference today, ABC Entertainment Group President Paul Lee says its success rests on the quality of the show, the marketing push and delaying its premiere to October so it wouldn’t get lost in the clutter of the other fall shows. “In terms […]Read On »

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TCA 2011: CBS talks about the secret of its success

CBS eye logo

With many networks struggling to find new, breakout shows, CBS has proven to be consistent when it comes to nurturing and creating first-year hits. At today’s CBS Winter TCA press day in Pasadena, CA, CBS Entertainment President Nina Tassler spoke about CBS’s continual winning streak and why they’ve been successful while the other networks continue to struggle. “We’re good at what we do,” she admits. “We have tremendous respect for our audience. I feel when we begin a development season, we don’t go out with a mandate of what we’re going to do and not do. We make the network […]Read On »

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