It’s rare for a series to be created by one network and then set up at another, but that’s what happened with the new comedy series THE MINDY PROJECT from THE OFFICE actor-writer-producer Mindy Kaling.
The series almost made the cut on the Peacock Network schedule, but when it was passed on, it was instantly set up at Fox for a fall birth.
At NBCUniversal’s Summer 2012 Press Tour, NBC Entertainment President Jennifer Salke addressed the network shift for the series.
“We developed THE MINDY PROJECT and loved it at the network,” Salke reveals. “We felt like, knock on wood, we had a strong stable of comedies that we were supportive of and love. I could tell you that MINDY was up on our big whiteboard that we were manning all week long.”
The final decision though, was that the series seemed like a better fit for Fox – a place Salke used to work at.
“This seemed like a character that would just come right out of their schedule,” says Salke. “And I worked at 20th, so I feel like I know what Fox likes. We had very high hopes for it. We have a business plan to build a studio that can sell everywhere and have hit shows at other networks and this is the first of those that we hope will really pay off.”
NBC Entertainment Chairman Robert Greenblatt admits that with giving up a show to another network is always hard.
“It’s always bittersweet when you have a show that you own that’s against you,” says Greenblatt. “It’s up against one of our favorite comedies on NBC and yet that’s part of the business model. HOUSE was on the Fox network for a number of years and it was such a great business for the NBC-owned studio, so that’s part of what we’re trying to build and so MINDY hopefully, will help us do that.”
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Article: NBC talks about passing on THE MINDY PROJECT and setting it up at Fox