At the London Hotel in West Hollywood, California on November 18th, Kohl’s Department Store held a press conference to announce an Industry-First Lifestyle Brand with Jennifer Lopez and Marc Anthony. This launch, which was announced by Don Brennan, Kohl’s Senior Executive Vice-President, will include women’s and men’s apparel and accessories.
The Jennifer Lopez collection will feature sportswear, dresses, handbags, jewelry, shoes and sleepwear. While Marc Anthony ‘s will include sportswear, dress shirts, neckwear, accessories, suit separates, sport coats and shoes. It is expected that the Lopez and Anthony collection may eventually expand into home items.
Lopez and Anthony explained in a joint statement: “We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership. These are exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl’s customer.”
The collections will be available in Kohl’s Stores nationwide and Kohls.com beginning Fall 2011.
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